How to set up loyalty tiers and member grades.
Tiers reward your best customers. A tier is reached at a lifetime points total and multiplies how fast the customer earns from then on. With no tiers, everyone earns at the base rate.
- Who it is for
- Owners and managers
- Plan
- Advance and Team
Add a tier
- Open Marketing > Loyalty tiers.
- Under Add a tier, type a Name, for example Gold.
- Set At lifetime points, the total a customer must have earned to reach it.
- Set the Earn multiplier (×), for example 1.5.
- Optionally note any Perks (shown to members), such as priority booking. Today this is a note for your team: members do not see tiers or perks in the member app yet, so tell them yourself.
- Tap Add tier. Repeat for each level.
Member grades with discounts
The Loyalty page also has Member grades. A grade can give a discount and extra points, and a member reaches it by a Trigger: Initial, Paid upgrade, Visit count, Spend in sen or Manual. Set Valid days to 0 for a grade that never expires. Under Opening gifts you can give points, credit or a coupon when a member reaches a grade.
What your customers see
- Faster earning once they reach a tier: the points from each completed order are multiplied.
Common problems
- A customer has few points left but should be in a tier.
- Tiers count lifetime points earned, not the current balance, so points a customer has already spent still count toward their tier.
- Should I use tiers or grades?
- Use tiers to make regulars earn faster. Use member grades when you want a discount or a paid upgrade.
Related guides
- How to reward customers with loyalty points
- How to create promo codes, coupons and punch cards
- Marketing and loyalty
More in Marketing and loyalty, or start with the getting started guide. Still stuck? Contact us.